Our Story
Born from a love of sunshine, slow moments, and self-confidence — Luralie creates timeless swimwear that helps every woman feel beautiful in her own skin.
Luralie isn’t just about what you wear — it’s about how you feel when you wear it.
We design for days that feel lighter. For moments when you’re fully yourself — carefree, confident, and effortlessly beautiful.
Our collections are inspired by the warmth of summer and the freedom that comes with it, wherever life takes you.
Our Mission
At the heart of everything, we create to celebrate effortless confidence.
Luralie was founded with one intention — to bring the feeling of summer into every woman’s life. We believe beauty isn’t about perfection; it’s about ease, confidence, and comfort in your own rhythm. Each piece is thoughtfully curated for fit, comfort, and timeless appeal — so you can feel as good as you look, from sunrise swims to sunset walks.
How It All Began
Luralie started as a dream to merge effortless style with emotional connection — where fashion feels like self-love.
It began with the desire to create something that felt real — not just another swimsuit brand.
Our founder wanted to design pieces that capture a feeling: confidence, ease, and that spark of joy you get when the sun touches your skin.
From our first sketch to every curated drop, Luralie has stayed true to one belief — when you feel your best, you shine differently.